30 Days of Social Media Captions
Your complete social content pack — feed posts, Reels, and Stories.
- Built for coaches, consultants, creatives, product brands, agencies, service businesses — anyone who wants consistent captions in their voice without the daily grind.
- We capture your tone, audience, and goals so every caption sounds like you—not like every other tool. One short form, 30 posts—ready in 15 minutes. Cancel anytime.
How it works
Three steps to a month of content.
Share your business and tone
Answer a short form so we capture your voice, audience, and goal for the month. Have a launch, sale, or event coming up? Tell us in the Key date section and we’ll tailor your captions around it.
We create your full content pack
30 captions per day, tailored to your brand and language. Use them for feed posts or Reels. Add Story prompts for Instagram & Facebook. Algorithm-optimised hashtags. Clear, consistent, ready to use or tweak.
Receive your document
Get your PDF. Copy, edit, post to feed or Reels—your content stays consistent without the daily scramble.
Written in your voice — that’s the difference
Other tools churn out the same flat, AI-sounding copy. We don’t. Your form tells us how you speak, what you avoid, and who you’re talking to. We use that to write captions that sound like you wrote them: human, on-brand, and ready to post.
No robotic phrasing. No “dive in” or “let’s go” filler. Just your voice, your message, your month planned.
Designed for consistency
Our packs use proven psychological strategies so you're more likely to actually post—not just plan.
- 30-day chunking — Research shows smaller, time-bound goals feel achievable. One month at a time reduces overwhelm and increases completion.
- Implementation intentions — Each day has a category and ready text. No "what do I post?" decision. You know exactly what to do, when.
- Balanced content mix — Authority, Educational, Brand Personality, Soft Promotion. The variety experts recommend, pre-planned for you.
- Feed + Stories aligned — Optionally align Story Ideas to each day's caption. You choose aligned or separate on your intake form (the short form after payment), not at checkout.
Copy, paste, post. The format removes friction so your marketing actually happens.
What you get
Your pack is delivered as a PDF (or two PDFs with the Stories add-on). Each day has a category, ready-to-use text, and hashtags. Add Story Ideas for Instagram & Facebook—on your intake form after payment, you choose whether each day's Story aligns with that day's caption or stays separate. Copy, paste, and post.
- → Captions PDF — 30 days, one caption per day (or one per platform if you chose multiple). Each day has a category, platform label, caption text, and optional hashtags.
- → Stories PDF (if you add Story Ideas) — 30 days of story prompts. You set aligned vs separate on your intake form.
Below is an example written for a specific business type — a coach or consultant — so you can see what "written in your voice" looks like. Yours would sound like your business.
Example caption — for a coach/ consultant
Tailored to that business. Yours would match your voice, audience, and offer.
Example story — same business type, same voice
Same voice, same business — so feed and Stories feel cohesive.
What people say
"I stopped stressing about what to post. One form and I had a month of captions that actually sound like me."
– Small business owner
"Had my pack in minutes. Copy, tweak, post—my feed’s been consistent for the first time in ages."
– Online shop owner
Choose your plan
One-off pack or monthly subscription. Same form and delivery. Cancel anytime on subscription. Refer a friend — they enter your code at checkout (Add promotion code) for 10% off their first purchase; you get 10% off your next subscription month when they buy.
Most clients use this to save hours each month and keep posting consistently with 30 post-ready captions (plus optional Story Ideas).
Which platform?
Your choice will be prefilled on the form after payment.
Have a friend’s referral code?
When you land on the checkout page, use Add promotion code and enter their code to get 10% off your first qualifying purchase.
Subscription
New 30-day pack each month
Best for: staying visible every month without planning from scratch
Save £18 vs one-off
- 30 captions every month (feed posts & Reels)
- Algorithm-optimised hashtags for each post
- Same form, same categories
- Cancel anytime
One-off
Single 30-day pack
Best for: a one-time content reset or testing the service first
- 30 captions, one delivery (feed posts & Reels)
- Algorithm-optimised hashtags for each post
- Same form and format
- No renewal
- No commitment—one pack, one payment
Compared with typical freelancer or agency retainers, this gives you a lower-cost monthly content system you can start quickly and cancel anytime.
Frequently asked questions
How quickly do I get my captions?
Your 30-day pack is ready within 15 minutes of submitting the form. We’ll email your document as soon as it’s done.
Can I cancel the subscription anytime?
Yes. Cancel anytime from your account (Manage subscription / Manage billing). Cancellation takes effect immediately—you won’t be charged again. You keep your account and any packs already delivered. No lock-in.
Does deleting the PDF cancel my subscription?
No. Deleting the PDF file, the email, or removing a pack from your history does not cancel your subscription. To cancel, go to your account → Manage subscription.
What format do I receive?
You get your captions as a PDF. Copy, edit, and post straight to your channels—feed posts, Reels, or wherever you need them.
Are hashtags included?
Yes. Each caption comes with suggested hashtags chosen for your niche and platform—optimised for algorithm reach and discovery. You can set how many you want in the form, or turn them off if you prefer.
What’s the difference between one-off and subscription?
One-off is a single 30-day pack, delivered once. Subscription gives you a new 30-day pack every month for as long as you’re subscribed. Same form and delivery process for both.
If I upgrade from one-off to subscription, when do I get my first subscription pack?
Your first subscription pack is delivered 30 days after your one-off pack. That way you get continuous content with no overlap—your one-off covers days 1–30, your first subscription pack covers days 31–60, and so on. Want it sooner? When you upgrade from your account, you can choose to get your first subscription pack immediately (you're charged at checkout and we send it right away; your next pack is 30 days later). You can upgrade from the form after your one-off purchase; your answers will be pre-filled and you can edit your form anytime in your account.
Can I get my next pack before my subscription renewal date?
Yes. If you're on a subscription and need your next pack sooner (e.g. before a launch or event), go to your account → Manage subscription and use Get my pack sooner. You'll be charged for one pack at your current rate and we'll send it within minutes. Your next billing date resets to 30 days from then. Available for active subscriptions (not when paused).
Are the captions written in my voice?
Yes. That’s the whole point. The form captures your business, audience, tone, and what to avoid. We write to match—so your captions sound like you wrote them, not like a robot or the same generic AI output you get from other tools. No filler, no buzzwords. Your voice.
If I add Story Ideas later, when do I get them?
You get them with your next caption pack—not right away. You can add Story Ideas later from your account (e.g. Manage subscription / Manage billing). Want Stories in your first pack? Add the add-on when you complete your order.
Can I edit my form after submitting? Are edits free?
Yes. You can update your details (voice, audience, business name, etc.) anytime from your account. Edits are free and your changes are reflected in your next captions and stories pack, not in packs already delivered. Adding Story Ideas or additional platforms may require an additional charge.
How do I add or change platforms in my order or subscription?
Subscriptions: go to your account → Manage subscription → Change plan to add or remove platforms, choose which networks, and turn Story Ideas on or off. The Platform section on the intake form is read-only—billing changes happen in Change plan, not on the form. One-off orders: platform choice is set at checkout. Extra platforms or Story Ideas are delivered with your next pack when you change mid-subscription, not instantly.
How does refer-a-friend work?
Share your code from your account (Refer a friend). When someone buys captions, they enter your code at checkout on the payment page (Add promotion code) for 10% off their first qualifying purchase. You get 10% off your next captions subscription billing period for each friend who completes a purchase. Discounts don't stack: two referrals = 10% off your next two billing periods (one 10% off per period), not 20% off one period.
How many times can someone use a referral code?
The friend discount is meant for a first-time use per customer, as set on the underlying Stripe coupon (usually “once” — e.g. first payment for a one-off, or first subscription invoice). Stripe applies and records that. We don’t run a separate “coupon police” queue; you can see redemptions in your Stripe Dashboard, and we log referrer rewards when a purchase completes.
Do I need a Lumo account to use a friend’s referral code?
The code is entered on the payment page—that’s what applies the 10% off. For a one-off purchase you can complete checkout without a Lumo account (we use the email from Stripe). For a subscription, you’ll already be in the account flow before checkout. You don’t enter the code on the captions page; use Add promotion code when you pay.
I have a product launch, sale, or event. Can you tailor the captions?
Yes. In the form, fill in the Key date section and tell us what’s happening and when (must be within the next 30 days of your caption set). We’ll tailor your captions: pre-date builds anticipation, on the day we announce, after we shift to thank-you and feedback. Include dates in your description for accuracy (e.g. Valentine’s sale Feb 10–14, 20% off ends 28 Feb, Black Friday weekend).